Marketing and Lead Generation
Insurance lead generation news and tips, including strategies for using technology, outside vendors, and data analysis to improve lead generation efforts.
Life Insurance Awareness Builders Aim to Do Something for the Kids
By Allison BellMarketers hope to reach members of Generation Z who think they should protect themselves but don't.
July 11, 2025
Older Men Are Doing This One Unexpected ThingMany older women are doing the same, according to new MIB Group life insurance application activity data.
July 07, 2025
5 Forces That Could Shape How Trump's New Tax Law Really WorksWhat clients see today could be much different from what they see later.
July 03, 2025
When the Advisor Is the Heir, and the Client Is the AssetSometimes, you may be the one getting a gift.
June 27, 2025
7 Indicators of Clients' Current Level of FearInvestors have been through a lot. They must be calm this time. Right? Well ...
June 18, 2025
Top 12 Metro Areas for Finding Self-Employed ClientsIn these markets, plenty of high-income business owners are already making heavy use of financial services.
June 17, 2025
Tariffs Scare Some People Into ShoppingIf clients are looking for a better deal, why not offer them the better deal?